About the Role
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Requirements
Consumer Insights and Research: - Conduct thorough research to gain a deep understanding of client industries, market trends, and competitive landscapes. - Identify and analyze consumer behaviors, preferences, and attitudes to inform strategic decisions. Campaign Strategy Development: - Collaborate with creative, account, and other teams to develop data-driven strategies that align with client goals and resonate with target audiences. - Translate insights into clear and compelling creative briefs that guide the development of impactful campaigns. Messaging and Positioning: - Craft compelling and differentiated messaging that communicates the client's value proposition and resonates with target consumers. - Develop brand positioning and messaging strategies that set the foundation for creative work. Client Collaboration: - Participate in client meetings to gather insights, understand campaign objectives, and present strategic recommendations. - Incorporate client feedback and insights to refine and enhance campaign strategies. Data Analysis and Measurement: - Analyze campaign performance metrics and market data to assess the effectiveness of strategies and identify opportunities for optimization. Collaboration and Communication: - Work closely with cross-functional teams to ensure alignment between strategy, creative concepts, and overall campaign objectives. - Clearly communicate strategic insights, recommendations, and rationales to internal teams and clients. Industry Insights: - Stay informed about industry trends, emerging technologies, and innovative marketing strategies to drive continuous improvement in our campaigns.
About the Company
Our vision…is to promote a way of sustainable living from a micro to a macro scale by using our online and offline platforms.
Our passion is to improve people’s way of living to be more sustainable through our online and offline content. We believe that sustainability is the key to the existence of mankind.